So how do we serve newer, better file formats while not breaking images for older browsers? The tag gives us even more power than an when it comes to providing file candidates. Choose your image dimensions and product angles wisely. Not all browsers support all image file formats. Click here to start selling online now with Shopify Here’s how to optimize images for the web: Name your images descriptively and in plain language. Fixing oversized images on mobile devices due to high DPR screens.Providing "art direction" to serve different images on mobile versus desktop.Serving fallback file types for older browsers.The tag is a newer HTML element that helps us overcome several complex issues: It can resize, crop, add padding, and generate multiple file formats. Image_url is how we access the Shopify image API to generate image files which are then served from the Shopify CDN. ![]() Before we dive in, what do these filters do? What are the differences between them? We launched the image_tag and image_url filters to help with generating responsive images. Introducing the image_url and image_tag filters Jump to heading # 1 and 2 seem to be competing, correct? How do we both make our images small but also not make them look degraded? Getting this balance right is the core of responsive image techniques and the focus of this article. We want our images to load in an optimal way so that the page can render as fast as possible, as perceived by a user.We want our image file sizes to be small.What are we trying to accomplish when we talk about responsive, optimized images? We have three objectives: Before following an article's advice, always check the publish or last updated date and make sure it's recent. Best practices can change when it comes to images and web performance. If you're already familiar with the core concepts of responsive images, then the demo page will be a quicker reference guide. I've created a detailed demo page to accompany this article. How to optimize your images for a Shopify storefront using the Liquid template language. ![]() ![]()
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